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I just found a parallel of my Deadvertising Project lurking in plain sight. As a matter of fact, it’s more a separate piece of the lifecycle of Deadvertising, and one of which I have many examples already. This means I should clarify terms.

Courtesy of scoutingny.com

Courtesy of scoutingny.com

This is Zombie Advertising. Thanks to Scouting NY for the info here. This delightful stationery store signage has outlived its store. It is all signifier, with a complete absence of signified.

Deadvertising focuses on conditions that are signs, formally; but have lost their intended corporate content by the loss of the literal symbol. So they are blank, broken, or often “vacant” – eg the only signage is information for future renting.

Deadvertising

Deadvertising

Zombie Advertising focuses on conditions that are signs, with their literal symbol still attached. So where Deadvertising is significant for the absence of symbol, Zombie Advertising is significant for its lack of symbolized.

No matter where this train of thought goes, this distinction will be present – and when I have time to focus on doing so (eg – not now), I will build a small classification structure.

So thank you to Scouting NY for the inspiration!

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