They may not have invented the future, but they sure were telling you what was coming down the pike next.
Trying to tell the history of the Whole Earth Catalog would take books, not this quickly dashed off blog post. But like Reading Rainbow, don’t take my word for it – Go browse their freshly uploaded Whole (Back) Catalog. You will find a nutcracker for closed minds, a history rich with futures past. There’s deep ecology before it had a name, psychedelia, perversion, transhumanism, all manners of subversive thought.
I remember how essential my parents’ copy was when I was but a little punk rocker and malcontent with a bent toward design. And it’s where it belongs, ready at hand and widely disseminated – on the internet that it was an unknowing prototype for.