Short History of an Idea:
Mike Nolan, San Francisco 49ers coach, wanted to wear a suit on the sideline.
Was prohibited by the NFL’s “very lucrative” merch deal with Reebok.
This was at the same time as the NBA was classing-up their dress code.
No one seemed to connect the dots that these things were an opportunity for sports aparrel companies like Reebok to get into the business suit business.
I mean hypothetically, the typical teenage basketball fan has his first job interview, needs his first suit. Where do you think he’s going to go?
I mean, if he sees his favorite NBA players sporting the freshest cut by Reebok or adidas, that’s a huge selling point.
And they’ve already got the market penetration, distro apparatus, and general cache to get them into a ridiculous number of stores.
I could go on.
(Digression, even I’d buy an adidas suit – make it those track suit lines, only business ready, and I’m there)
So now the prototype is about to debut.
I’ve got to find a way to shoe-horn in…
